Technical Support and Maintenance – Why Do You Need This for Your Online Business?
Author: Meherun Nessa Juthy
The importance of website maintenance is always the question for any business, regardless of its size. The most common question we get is Why do I need Technical Support and Maintenance?
Did you know owning a web platform or mobile app is just like owning a brand-new car? Similar to cars, they also need regular support & maintenance.
Your website is an important asset required for the smooth running of your business and the digital space keeps rapidly changing, your website requires regular updates and routine maintenance to keep your products fastest, smooth, secured, bug-free, risk-free, up-to-date, and so on.
Importance of Website Maintenance for Online Business
Find out the main reasons why website maintenance is important for every online business –
- Any emergency support: Any development issues may arise immediately such as Malware attack, Hacking, Version Upgradation, your site may be broken all of a sudden for many types of reasons, your site might be down or any type of urgent changes you need to do, whether you need to make a small tweak, fix a typo, or do something else to fix the issue immediately. A support team responds fast to make your software work better for your business.
- Uptime Monitoring: It is very important to monitor your site’s health regularly. Different types of issues may arise. You need to regularly check if your site is up and running properly or not so that you will be able to have all the tracks. Checking the metrics of your website gives you an insight into the progress of your campaigns so you can decide on the next strategy or plans to implement.
- Bug Fixing: Regular monitoring and controlling the quality of your application and taking measures to prevent errors from recurring. A maintenance team prioritizes all errors to ensure vital issues are fixed first.
- Software Updates: What do you do after buying your smartphone or laptop? You have to update the software regularly to ensure security, stability, and new features and also to make it faster than before. Your site also runs software to manage the website content or software. So website software needs to be updated regularly, just like smartphones, laptops, and even cars. Which increases the importance of website maintenance.
- Speed Optimization: Do you know that your site or software is the main reflection of your brand? And if your site becomes very slow, broken, or even hacked… How would your customers see your brand? Most likely as a weak, unstable, untrustworthy brand. The result of this scenario is customer turnover, less traffic on your site, fewer leads, and also reputation loss…With a professional website maintenance plan in place, your website speed will be monitored and taken care of. Thus you get a fast-loading website that your customers and Google will love. Turning that into more sales and higher rankings.
- Scheduled backups: Every website always changes and keeps getting updated. Whether it is needed for website restoration or development purposes. A standard backup solution provides you with a database and assets backup file stored on the same server as your website. This is a potential risk, if your server is hacked, unwanted users can get access to your website data. To avoid this risk, you need scheduled offsite backups which will be stored on a secured and optimized data center, for fast and easy website restoration.
- Hosting Upgradation: Suppose you have built a house on an unstable foundation, what is going to happen? Yes, your hosting is pretty important for your site. With a proper hosting facility, you can have a site together with outstanding uptime that will increase sales and enhance user experience. A good hosting service ensures better website performance along with greater security.
- New Feature & Animation Development: Whenever your company has launched some new products and services, then it is very important to add those new offers and exciting features online. This is the best way to stay in business and keep your company in the competitive market. Without regular website maintenance and flexible website development strategies, you’ll likely have outdated and unavailable offers listed on your website to the disgust of your visitors and prospective customers.
- Security & Protection: There is a 75% chance that you may lose your data if your site isn’t secure enough! Nowadays most modern websites are based on open-source CMS like WordPress or Drupal. With all the benefits open-source CMS has to offer, there is a downside too. WordPress and other systems are continuously updated and new security patches are released every week. On the other hand, hackers are trying to exploit vulnerabilities of outdated software. With a professional website maintenance service, your website will be always kept up-to-date and secure. This helps you focus on your business instead of worrying about your website. Without proper website security setup and maintenance service, you risk getting your site hacked or broken which can result in additional expenses, damage, or data disaster.
- Technical Consultation: Digital transformation and the latest technology have now become an inescapable imperative for modern businesses, however, great technologies might create great complexities. You might not know which features, animations, or designs are running in the marketplace and which will attract your customers. That is where you need a Support & Maintenance Team to instruct you to be in the marketplace.
- Analytics Reports: A crucial part of digital marketing is the traceability of your users to have a superior command over them and learn about whether they loathe your business advertising ideas. Actionable analytics also provides an outstanding understanding of why your visitors bounce off the website, why they spend an insignificant time on a website or a particular page, why they do not take any desired action and many more. As an understanding technical support provider in Bangladesh, WebCare Studio guarantees complete analytical jobs by strategically evaluating and optimizing that will assist you in looking at the bigger picture of business decisions.
- Content Changes: A regular update of relevant content does not only make your website more interesting, but it also helps your site rank high in Internet searches. Regular Content Update is the area where you get to mention the latest products of your company, the latest news, and events about your organization, such as promotions, appointments, awards, honors, etc., giveaways, or contests so you can generate more traffic for your website and use it as a promotional campaign.
- Saving time & money in the long run: Owning a website is like running a marathon, you need to fairly vary your costs, efforts, and resources. If you email your developer or agency several times each week, there’s a good possibility that the expenses you pay are quickly mounting up. However, you can get lower rates, consistent outcomes, and managed costs with a website maintenance contract.
